Story
Bella V Boutique is where style meets confidence! Known for our curated collections of feminine, sophisticated, and on trend pieces! We’re here to help every woman feel like the best version of herself, whether she’s dressing for a big event, a weekend getaway, or just a Tuesday that needs a little extra sparkle!
Our story began as the Capital Region’s first, ever fashion truck, bringing the boutique experience directly to our customers. Over the years, Bella V has evolved into the beloved Saratoga Springs storefront you see today, offering a one-of-a-kind shopping experience both in person and online. Bella V isn’t just a boutique, it’s a destination for women who want style without the stress, and confidence that lasts long after they leave the store!
OUR FOUNDER
Meet Melissa
Now led by Melissa Convertino, Bella V continues to blend personal styling with a thoughtfully curated inventory, ensuring every visit feels personal, inspiring, and fun. Melissa’s approach is all about connecting with each customer, helping them discover styles that reflect their personality, lifestyle, and unique vibe.